1.) The description of the commercial is vitally important because it makes the reader see it from the author point-of-view. The reader can also visualize the article to understand what they are trying to say throughout the article. 2.) The major rhetorical appeal they use is pathos because it focuses on sex appeal which goes along with emotional appeal. 3.) Leader argues that in most commercials it is the females who clean or approve of how clean the products are, therefore the commercials have to appeal to the women more than the men. 4.) Analyzing a television commercial is basically what you see is what you get, whereas when analyzing political speeches there are hidden meanings behind what they really want to say. They use play-on-words and other rhetorical devices to sell themselves to the audience. Newspapers can be biased, so you have to analyze what the other half would be or the other part of the story.
1. Having the first paragraph be a blow-by-blow account allows the reader the opportunity to understand whether the two men are washing the dishes for the purpose of proving a point or for the actual purpose of getting them clean. 2. One of the most evident rhetorical appeals in the commercial is Ethos. 3. The argument is that the ads are focused around women because they are seen as the top cleaners of the house and the ones in charge of cleanliness of the home. She argues that this commercial has the men of the house just trying to make a competition out of it, whereas the wife/mother is trying to find the best way to make the dishes as clean as possible. 4. The difference in conducting a rhetorical analysis of a commercial versus that of a political speech or web site is that most commercials use sexism and sometimes racism to sell their products. Whereas most political sources or web sites try their best to avoid sexism and racism when releasing something to the public.
1. A blow by blow account of the commercial immediately provides the reader with a vivid understanding of the advertisement. In order for the reader to follow the author’s analysis they must have specific examples of the advertisements. 2. The major rhetorical appeal that is evident in this commercial is the logos appeal. It is used to relate to the viewer’s everyday lifestyle. 3. She extends her analysis for cleaning products into an argument about gender roles by providing specific examples from commercial ads. The argument that she makes is that men are the messy and unorganized sex while women are the maintainers of a clean and orderly house hold. 4. Conducting a rhetorical analysis of television commercial is different from any other source of advertisement because television ads provide realistic scenarios and the perfect solution which is their product.
1. This kind of description is important because it helps the readers understand the text they are examining. 2. The major rhetorical appeal in this commercial is pathos because of the sex appeal. 3. Leader argues that the women is the primary decider in what products are bought. Therefore the commercials tend to appeal to women more 4. A political speech tends to be more knowledgeable and deceptive. While for a television commercial you have to figure out what audience they are targeting are more user friendly. Newspapers tend to be biased.
1. The first paragraph is important because it sets the tone for the article referring to women usually being in charge of the household cleaning verses men. 2. We believe that the commercials Leader analyzes are generally logos. Though they are targeted to women, these commercials are based off of their efficiency. 3. Leader argues that these commercials insist that women are the primary consumers and homemakers while men are the “helpers”. 4. The commercial is different because you can see the characters and illustration. It’s important to get your sales pitch across effectively at an average of 10 to 15 seconds.
1. The description provided by Leader is vitally important in her analysis because it provides the reader with a detailed understanding of the text she is scrutinizing. 2. In the commercials analyzed by Leader, rhetorical appeals ethos and pathos are evident. 3. The author extends her analysis into popular culture by providing stereotypical examples that will sway certain gender audiences. The argument is that women are always the primary cleaners and men are helpers. 4. Conducting a rhetorical analysis of a television advertisement is different than a political speech because a speech is supposed to have a logical appeal, and rarely an emotional appeal, to the audience; a commercial is primarily based upon appeals to ethos and pathos. A website or newspaper can be used to explain or inform a group without selling something to the group.
1. The first paragraph of this essay is important because it helps the reader understand the text by providing a visual image of what’s to come. 2. The major rhetorical appeal that is evident in the commercials Leaders is ethos. 3. In almost all commercials, cleaning and chores are female duties, males are usually not included in the act of cleaning. This commercial is not much different from the others, she argues that the dad and son are making a competition out of doing the dishes and the mom is saying that overloading the dishwasher is not the best solution for clean dishes. 4. Television advertisements are different from all the others because they provide a visual image, which is most cases are very emotional. This helps the person visualize the product that is being advertised.
1. This kind of description is important because it provides the reader with a better understanding and visual of what Leader is arguing. 2. The rhetorical appeals Leader uses in her analyses are logos and ethos. 3. Leader extends her analysis of advertisements by stating “Household cleaner commercials are no longer limited to the product comparison or cause and effect narratives that only feature women in the home” and “it behooves advertisers to maintain a traditional…depiction of the family, focusing on the women as the primary consumers and homemakers, and men as their helpers.” 4. Certain political speeches, ads, even in the newspaper can be bias, unlike a commercial for one thing is going to push and favor the product.
1.) The description of the commercial is vitally important because it makes the reader see it from the author point-of-view. The reader can also visualize the article to understand what they are trying to say throughout the article.
ReplyDelete2.) The major rhetorical appeal they use is pathos because it focuses on sex appeal which goes along with emotional appeal.
3.) Leader argues that in most commercials it is the females who clean or approve of how clean the products are, therefore the commercials have to appeal to the women more than the men.
4.) Analyzing a television commercial is basically what you see is what you get, whereas when analyzing political speeches there are hidden meanings behind what they really want to say. They use play-on-words and other rhetorical devices to sell themselves to the audience. Newspapers can be biased, so you have to analyze what the other half would be or the other part of the story.
1. Having the first paragraph be a blow-by-blow account allows the reader the opportunity to understand whether the two men are washing the dishes for the purpose of proving a point or for the actual purpose of getting them clean.
ReplyDelete2. One of the most evident rhetorical appeals in the commercial is Ethos.
3. The argument is that the ads are focused around women because they are seen as the top cleaners of the house and the ones in charge of cleanliness of the home. She argues that this commercial has the men of the house just trying to make a competition out of it, whereas the wife/mother is trying to find the best way to make the dishes as clean as possible.
4. The difference in conducting a rhetorical analysis of a commercial versus that of a political speech or web site is that most commercials use sexism and sometimes racism to sell their products. Whereas most political sources or web sites try their best to avoid sexism and racism when releasing something to the public.
1. A blow by blow account of the commercial immediately provides the reader with a vivid understanding of the advertisement. In order for the reader to follow the author’s analysis they must have specific examples of the advertisements.
ReplyDelete2. The major rhetorical appeal that is evident in this commercial is the logos appeal. It is used to relate to the viewer’s everyday lifestyle.
3. She extends her analysis for cleaning products into an argument about gender roles by providing specific examples from commercial ads. The argument that she makes is that men are the messy and unorganized sex while women are the maintainers of a clean and orderly house hold.
4. Conducting a rhetorical analysis of television commercial is different from any other source of advertisement because television ads provide realistic scenarios and the perfect solution which is their product.
ReplyDelete1. This kind of description is important because it helps the readers understand the text they are examining.
2. The major rhetorical appeal in this commercial is pathos because of the sex appeal.
3. Leader argues that the women is the primary decider in what products are bought. Therefore the commercials tend to appeal to women more
4. A political speech tends to be more knowledgeable and deceptive. While for a television commercial you have to figure out what audience they are targeting are more user friendly. Newspapers tend to be biased.
1. The first paragraph is important because it sets the tone for the article referring to women usually being in charge of the household cleaning verses men.
ReplyDelete2. We believe that the commercials Leader analyzes are generally logos. Though they are targeted to women, these commercials are based off of their efficiency.
3. Leader argues that these commercials insist that women are the primary consumers and homemakers while men are the “helpers”.
4. The commercial is different because you can see the characters and illustration. It’s important to get your sales pitch across effectively at an average of 10 to 15 seconds.
1. The description provided by Leader is vitally important in her analysis because it provides the reader with a detailed understanding of the text she is scrutinizing.
ReplyDelete2. In the commercials analyzed by Leader, rhetorical appeals ethos and pathos are evident.
3. The author extends her analysis into popular culture by providing stereotypical examples that will sway certain gender audiences. The argument is that women are always the primary cleaners and men are helpers.
4. Conducting a rhetorical analysis of a television advertisement is different than a political speech because a speech is supposed to have a logical appeal, and rarely an emotional appeal, to the audience; a commercial is primarily based upon appeals to ethos and pathos. A website or newspaper can be used to explain or inform a group without selling something to the group.
1. The first paragraph of this essay is important because it helps the reader understand the text by providing a visual image of what’s to come.
ReplyDelete2. The major rhetorical appeal that is evident in the commercials Leaders is ethos.
3. In almost all commercials, cleaning and chores are female duties, males are usually not included in the act of cleaning. This commercial is not much different from the others, she argues that the dad and son are making a competition out of doing the dishes and the mom is saying that overloading the dishwasher is not the best solution for clean dishes.
4. Television advertisements are different from all the others because they provide a visual image, which is most cases are very emotional. This helps the person visualize the product that is being advertised.
1. This kind of description is important because it provides the reader with a better understanding and visual of what Leader is arguing.
ReplyDelete2. The rhetorical appeals Leader uses in her analyses are logos and ethos.
3. Leader extends her analysis of advertisements by stating “Household cleaner commercials are no longer limited to the product comparison or cause and effect narratives that only feature women in the home” and “it behooves advertisers to maintain a traditional…depiction of the family, focusing on the women as the primary consumers and homemakers, and men as their helpers.”
4. Certain political speeches, ads, even in the newspaper can be bias, unlike a commercial for one thing is going to push and favor the product.